Home » Blogs »

Author Archive

Web Analytics Terms and Definitions

Hi and welcome back to our introductory series on Web Analytics!
As promised (though a bit late for which I apologize), this time we’ll be looking at the terms commonly (and to my surprise often misunderstood) used within the web analytics community. For matters of convenience let’s just refer to web analytics as WA from this point on.
Even […]

Web Analytics

The world has changed hasn’t it? It’s smaller now in so many ways thanks in no small part to the Internet. As far as business goes, I don’t think I have to tell you about how the Internet leveled the playing field when it comes to giving everything from mom-and-pop backyard operations to local conglomerates […]